Market Share by Top Websites

1 Kargo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Kargo in all segments.

Websites Categories

1 Kargo has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 139 other categories.

2 Ad Butler is leading in Finance, Real Estate, Construction & Maintenance, Gambling and 42 other categories.


1 Kargo is leading in most countries, including France, United States, Spain, United Kingdom and 105 other countries.

2 Ad Butler is leading in Canada, Australia, Malaysia, South Africa and 17 other countries.