Ad Butler is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 120 other categories.
Ad Butler is leading in Finance, Travel, Construction & Maintenance, Tourism and 47 other categories.
Ad Butler is leading in most countries, including United States, Belarus, United Kingdom, Canada and 55 other countries.
Lijit is leading in India, Indonesia, Russia, France and 27 other countries.