Market Share by Top Websites

1 Lijit is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 227 other categories.

2 Ad Butler is leading in Credit, Loans & Mortgages and College & University Press.


1 Lijit is leading in most countries, including United States, France, Italy, Poland and 191 other countries.

2 Ad Butler is leading in Faeroe Islands, Liberia and Maldives.