Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to MediaMath in all segments.

Websites Categories

1 MediaMath has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Food & Drink, Shopping and 207 other categories.

2 Ad Butler is leading in Football, Water Sports, Boating, College & University Press and 6 other categories.

Geography

1 MediaMath is leading in most countries, including United States, Japan, France, United Kingdom and 142 other countries.

2 Ad Butler is leading in Belarus, Cameroon, Faroe Islands, Sri Lanka and 6 other countries.