Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to MediaMath in all segments.

Websites Categories

1 MediaMath has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Travel and 197 other categories.

2 Ad Butler is leading in Football, Cycling & Biking, College & University Press, Water Sports and 4 other categories.


1 MediaMath is leading in most countries, including United States, Japan, Brazil, France and 149 other countries.

2 Ad Butler is leading in Zimbabwe, Faroe Islands, Malawi and Cayman Islands.