Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to MediaMath in all segments.

Websites Categories

1 MediaMath has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Food & Drink and 211 other categories.

2 Ad Butler is leading in Water Sports, College & University Press, Boating, Engineering & Technology and 2 other categories.


1 MediaMath is leading in most countries, including United States, France, Brazil, Japan and 148 other countries.

2 Ad Butler is leading in Uganda, Saint Vincent, Faroe Islands, Somalia and 3 other countries.