Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to MediaMath in all segments.

Websites Categories

1 MediaMath has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Food & Drink, Shopping and 209 other categories.

2 Ad Butler is leading in Football, Water Sports, College & University Press, Boating and 4 other categories.

Geography

1 MediaMath is leading in most countries, including United States, United Kingdom, Japan, France and 138 other countries.

2 Ad Butler is leading in Belarus, Moldova, Faroe Islands, Solomon Islands and 3 other countries.