Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to MediaMath in all segments.

Websites Categories

1 MediaMath has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Food & Drink, Shopping and 210 other categories.

2 Ad Butler is leading in College & University Press, Boating, Water Sports, Philosophy and 3 other categories.


1 MediaMath is leading in most countries, including United States, France, Japan, Brazil and 122 other countries.

2 Ad Butler is leading in Belarus, Kenya, Cyprus, Congo and 8 other countries.