Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to MediaMath in all segments.

Websites Categories

1 MediaMath has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Travel and 201 other categories.

2 Ad Butler is leading in Football, College & University Press, Water Sports, Genealogy and 3 other categories.


1 MediaMath is leading in most countries, including United States, Japan, France, Brazil and 150 other countries.

2 Ad Butler is leading in Faeroe Islands, Cayman Islands, Lao People's Democratic Republic and Bahamas.