1
Ad Butler is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Mercent is clearly lagging behind, losing to Ad Butler in all segments.
1
Ad Butler has better usage coverage in more websites categories. Including News & Media, Food & Drink, Finance, Business & Consumer Services and 11 other categories.
2
Mercent is leading in Lifestyle, Health, E-commerce & Shopping, Pets & Animals and 2 other categories.
1
Ad Butler is leading in most countries, including United States, India, United Kingdom, Canada and 33 other countries.
2
Mercent is leading in Pakistan, Indonesia, Russia, Ukraine and 20 other countries.