Market Share by Top Websites

1 Ad Butler is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Ad Butler in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Sports and 110 other categories.

2 Microsoft adCenter Conversion is leading in Shopping, Computer & Electronics, Software, Accommodation & Hotels and 41 other categories.

Geography

1 Ad Butler is leading in most countries, including Belarus, United States, United Kingdom, Canada and 84 other countries.

2 Microsoft adCenter Conversion is leading in Timor-leste, Bosnia And Herzegovina, Mongolia and Czech Republic.