Ad Butler is leading in Top 100K Sites and Top 1M Sites.
Ad Butler has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, Sports and 97 other categories.
Microsoft adCenter Conversion is leading in Computer & Electronics, Software, Accommodation & Hotels, Business Services and 23 other categories.
Ad Butler is leading in most countries, including United States, United Kingdom, Canada, Mexico and 73 other countries.
Microsoft adCenter Conversion is leading in South Korea, Panama, Ghana and Turkmenistan.