Market Share by Top Websites

1 Ad Butler is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Ad Butler in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, Sports and 105 other categories.

2 Microsoft adCenter Conversion is leading in Shopping, Computer & Electronics, Software, Accommodation & Hotels and 33 other categories.

Geography

1 Ad Butler is leading in most countries, including United States, Belarus, United Kingdom, Canada and 77 other countries.

2 Microsoft adCenter Conversion is leading in Taiwan, Korea Republic, Oman, New Zealand and one other country.