Market Share by Top Websites

1 Ad Butler is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Ad Butler in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, Sports and 111 other categories.

2 MSN Ads is leading in People & Society, Computer & Electronics, Religion & Spirituality, Software and 28 other categories.


1 Ad Butler is leading in most countries, including United States, Belarus, United Kingdom, Canada and 86 other countries.

2 MSN Ads is leading in Philippines, Uruguay, Tanzania, Oman and 4 other countries.