Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Ad Butler is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Autos & Vehicles and 197 other categories.

2 Ad Butler is leading in Gambling, Universities & Colleges, Casinos, College & University Press and 8 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Canada and 165 other countries.

2 Ad Butler is leading in Belarus, Uganda, Faroe Islands, Saint Vincent and 2 other countries.