Market Share by Top Websites

1 Ad Butler is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Ad Butler in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, Music & Audio and 133 other categories.

2 Open AdExchange is leading in Astronomy, Visual Arts & Design and Office Products.

Geography

1 Ad Butler is leading in most countries, including United States, Belarus, Canada, United Kingdom and 77 other countries.

2 Open AdExchange is leading in Denmark and Guatemala.