Market Share by Top Websites

1 Plista is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Plista in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, Sports, People & Society, Food & Drink and 78 other categories.

2 Plista is leading in News & Media, Arts & Entertainment, Shopping, Health and 47 other categories.


1 Ad Butler is leading in most countries, including United States, United Kingdom, Canada, Mexico and 53 other countries.

2 Plista is leading in Poland, Germany, Netherlands, Australia and 28 other countries.