Market Share by Top Websites

1 Plista is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Plista in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, Sports, Career & Education, Food & Drink and 88 other categories.

2 Plista is leading in News & Media, Arts & Entertainment, People & Society, Music & Audio and 68 other categories.


1 Ad Butler is leading in most countries, including United States, United Kingdom, Belarus, Canada and 60 other countries.

2 Plista is leading in Germany, Poland, Netherlands, China and 26 other countries.