Market Share by Top Websites

1 Plista is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Plista in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, Sports, People & Society, Food & Drink and 84 other categories.

2 Plista is leading in News & Media, Arts & Entertainment, Shopping, Newspapers and 55 other categories.


1 Ad Butler is leading in most countries, including United States, United Kingdom, Canada, India and 57 other countries.

2 Plista is leading in Germany, Poland, China, Netherlands and 20 other countries.