Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, People & Society and 128 other categories.

2 Sanoma is leading in News & Media, Newspapers, TV & Video, Science and 24 other categories.

Geography

1 Ad Butler is leading in most countries, including United States, United Kingdom, Canada, Belarus and 62 other countries.

2 Sanoma is leading in Romania, Finland, Denmark, Lithuania and 21 other countries.