Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, Sports, Food & Drink, Career & Education and 86 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, People & Society, Shopping and 42 other categories.

Geography

1 Ad Butler is leading in most countries, including United States, United Kingdom, Canada, India and 58 other countries.

2 Sanoma is leading in Romania, Lithuania, Finland, Denmark and 29 other countries.