Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Ad Butler is still behind Sanoma in all market share segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, Sports, People & Society, Career & Education and 122 other categories.

2 Sanoma is leading in News & Media, Newspapers, TV & Video, Celebrities & Entertainment News and 27 other categories.


1 Ad Butler is leading in most countries, including United States, United Kingdom, Canada, Belarus and 56 other countries.

2 Sanoma is leading in Romania, Lithuania, Finland, Denmark and 22 other countries.