Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Vehicles, Arts & Entertainment, Sports and 15 other categories.

2 Ad Butler is leading in Food & Drink, Business & Consumer Services, Heavy Industry & Engineering, Science & Education and one other category.

Geography

1 Ad Butler is leading in most countries, including United States, India, United Kingdom, Canada and 36 other countries.

2 Sanoma is leading in Romania, Belgium, France, Finland and 26 other countries.