Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Ad Butler has better usage coverage in more websites categories. Including Business & Industry, Sports, People & Society, Music & Audio and 110 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, Shopping, Newspapers and 35 other categories.


1 Ad Butler is leading in most countries, including Belarus, United States, United Kingdom, Canada and 68 other countries.

2 Sanoma is leading in Lithuania, Finland, Denmark, Romania and 29 other countries.