1
Ad Butler is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Specific Media is clearly lagging behind, losing to Ad Butler in all segments.
1
Ad Butler has better usage coverage in more websites categories. Including News & Media, Food & Drink, Finance, Business & Consumer Services and 9 other categories.
2
Specific Media is leading in Lifestyle, Computers Electronics & Technology, Science & Education, E-commerce & Shopping and 4 other categories.
1
Ad Butler is leading in most countries, including United States, India, Canada, Russia and 38 other countries.
2
Specific Media is leading in Spain, United Kingdom, Portugal, France and 18 other countries.