Market Share by Top Websites

1 TradeDoubler is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to TradeDoubler in all segments.

Websites Categories

1 TradeDoubler has better usage coverage in more websites categories. Including Travel, Business & Industry, Arts & Entertainment, Shopping and 179 other categories.

2 Ad Butler is leading in Universities & Colleges, Football, Agriculture & Forestry, College & University Press and 10 other categories.


1 TradeDoubler is leading in most countries, including France, Sweden, Italy, Spain and 135 other countries.

2 Ad Butler is leading in United States, Canada, Malaysia, Faeroe Islands and 5 other countries.