Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Travel and 152 other categories.

2 Ad Butler is leading in Gambling, Cycling & Biking, Industrial Goods & Services, Magazines & E-Zines and 21 other categories.


1 Turn is leading in most countries, including United States, Japan, United Kingdom, Italy and 84 other countries.

2 Ad Butler is leading in Belarus, South Africa, Denmark, Bulgaria and 20 other countries.