Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Travel and 162 other categories.

2 Ad Butler is leading in Gambling, Cycling & Biking, Publishing & Printing, Agriculture & Forestry and 17 other categories.


1 Turn is leading in most countries, including United States, United Kingdom, Japan, Italy and 115 other countries.

2 Ad Butler is leading in Belarus, Nigeria, Slovenia, Tanzania and 7 other countries.