Market Share by Top Websites

1 Yahoo Overture is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to Yahoo Overture in all segments.

Websites Categories

1 Yahoo Overture has better usage coverage in more websites categories. Including Internet & Telecom, Domain Names & Register, Business & Industry, People & Society and 166 other categories.

2 Ad Butler is leading in Food & Drink, Cooking & Recipes, Universities & Colleges, Football and 14 other categories.


1 Yahoo Overture is leading in most countries, including Japan, Philippines, United States, Hong Kong and 114 other countries.

2 Ad Butler is leading in Faeroe Islands, Jordan, Luxembourg, Puerto Rico and 11 other countries.