Market Share by Top Websites

1 Conviva is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Ad Decisive is clearly lagging behind, losing to Conviva in all segments.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, TV & Video and 33 other categories.

2 Ad Decisive is leading in Travel, Magazines & E-Zines, Health, Celebrities & Entertainment News and 10 other categories.

Geography

1 Conviva is leading in most countries, including United States, United Kingdom, Belgium, Canada and 24 other countries.

2 Ad Decisive is leading in France, Viet Nam, Romania, Morocco and one other country.