Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Decisive is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, Sports, News & Media, Tourism and 69 other categories.

2 Ad Decisive is leading in Computer & Electronics, TV & Video, Software, Celebrities & Entertainment News and one other category.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Netherlands and 44 other countries.

2 Ad Decisive is leading in France, Côte D'ivoire, Senegal, Israel and 4 other countries.