Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Decisive is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Business & Industry and 50 other categories.

2 Ad Decisive is leading in People & Society, Computer & Electronics, TV & Video, Shopping and 19 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 34 other countries.

2 Ad Decisive is leading in France, Brazil, Belgium, Central African and 6 other countries.