Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Decisive is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Business & Industry and 65 other categories.

2 Ad Decisive is leading in Computer & Electronics, Celebrities & Entertainment News, Software, Magazines & E-Zines and 8 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Turkey and 35 other countries.

2 Ad Decisive is leading in France, Russia, Japan, Romania and 5 other countries.