Lagardère Advertising is the international advertising sales house for Lagardère Active, the media branch of the Lagardere Group, covering Press, Internet, TV, Radio, Mobile and iPad applications across 45 countries.
In terms of market share, Ad Decisive is clearly lagging behind, losing to FeatureLink in all segments.
FeatureLink has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Food & Drink, Shopping and 35 other categories.
Ad Decisive is leading in Arts & Entertainment, People & Society, News & Media, TV & Video and 27 other categories.
FeatureLink is leading in most countries, including United States, Viet Nam, Germany, Mexico and 14 other countries.
Ad Decisive is leading in France, Brazil, Belgium, Russia and 11 other countries.