Market Share by Top Websites

1 Federated Media is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Decisive is clearly lagging behind, losing to Federated Media in all segments.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including Food & Drink, Lifestyle, Computers Electronics & Technology, Arts & Entertainment and 14 other categories.

2 Ad Decisive is leading in Travel & Tourism and Finance.

Geography

1 Federated Media is leading in most countries, including United States, India, United Kingdom, Canada and 32 other countries.

2 Ad Decisive is leading in France, Montenegro and Vietnam.