Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Decisive is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 Ad Decisive has better usage coverage in more websites categories. Including Arts & Entertainment, Lifestyle, Travel & Tourism, Business & Consumer Services and 3 other categories.

2 GroupM Server is leading in Computers Electronics & Technology, Games, Vehicles, E-commerce & Shopping and 2 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, United States, Germany, Denmark and 15 other countries.

2 Ad Decisive is leading in France, India, Montenegro and Vietnam.