Market Share by Top Websites

1 Insticator is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Decisive is clearly lagging behind, losing to Insticator in all segments.

Websites Categories

1 Insticator has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Music & Audio and 78 other categories.

2 Ad Decisive is leading in TV & Video, Celebrities & Entertainment News, Travel, Accommodation & Hotels and 7 other categories.


1 Insticator is leading in most countries, including United States, United Kingdom, Russia, India and 43 other countries.

2 Ad Decisive is leading in France, Canada, Japan, Ghana and 6 other countries.