Market Share by Top Websites

1 interclick is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Ad Decisive is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Career & Education, Shopping and 47 other categories.

2 Ad Decisive is leading in Arts & Entertainment, TV & Video, Travel, Music & Audio and 13 other categories.


1 interclick is leading in most countries, including United States, Turkey, Poland, Mexico and 13 other countries.

2 Ad Decisive is leading in France, Hong Kong, Martinique, Morocco and 5 other countries.