Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Decisive is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Business & Industry, Clothing and 75 other categories.

2 Ad Decisive is leading in News & Media, TV & Video, Music & Audio, Computer & Electronics and 12 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, United Kingdom, India and 46 other countries.

2 Ad Decisive is leading in France, Brazil, Belgium, Japan and 6 other countries.