Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Decisive is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Home & Garden and 54 other categories.

2 Ad Decisive is leading in Arts & Entertainment, TV & Video, News & Media, Travel and 16 other categories.


1 Mercent is leading in most countries, including United States, Canada, United Kingdom, India and 81 other countries.

2 Ad Decisive is leading in France, Guinea and Cote d Ivoire.