Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Decisive is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Coupons, Clothing, Business & Industry and 48 other categories.

2 Ad Decisive is leading in News & Media, Arts & Entertainment, People & Society, Music & Audio and 12 other categories.

Geography

1 Mercent is leading in most countries, including United States, Russia, United Kingdom, Canada and 50 other countries.

2 Ad Decisive is leading in France, Madagascar, Vietnam, United Arab Emirates and 3 other countries.