Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Decisive is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Clothing, Coupons, Business & Industry and 53 other categories.

2 Ad Decisive is leading in People & Society, Arts & Entertainment, News & Media, Computer & Electronics and 11 other categories.

Geography

1 Mercent is leading in most countries, including United States, United Kingdom, Australia, Canada and 45 other countries.

2 Ad Decisive is leading in France, Switzerland, Côte D'ivoire, Senegal and 4 other countries.