Lagardère Advertising is the international advertising sales house for Lagardère Active, the media branch of the Lagardere Group, covering Press, Internet, TV, Radio, Mobile and iPad applications across 45 countries.
Ad Decisive is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Ad Decisive has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, TV & Video and 30 other categories.
Merchenta is leading in Shopping, Clothing, Health, Consumer Electronics and 8 other categories.
Ad Decisive is leading in most countries, including France, United States, Russia, Canada and 15 other countries.
Merchenta is leading in United Kingdom, Malaysia, Australia and India.