Lagardère Advertising is the international advertising sales house for Lagardère Active, the media branch of the Lagardere Group, covering Press, Internet, TV, Radio, Mobile and iPad applications across 45 countries.
Ad Decisive is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 100 other categories.
Ad Decisive is leading in News & Media, TV & Video, Celebrities & Entertainment News, Magazines & E-Zines and 7 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, India, Canada and 26 other countries.
Ad Decisive is leading in France, Germany, Brazil, Japan and 9 other countries.