Lagardère Advertising is the international advertising sales house for Lagardère Active, the media branch of the Lagardere Group, covering Press, Internet, TV, Radio, Mobile and iPad applications across 45 countries.
Ad Decisive is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Ad Decisive has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, News & Media, Music & Audio and 20 other categories.
Open AdExchange is leading in Business & Industry, People & Society, Shopping, Internet & Telecom and 14 other categories.
Ad Decisive is leading in most countries, including France, Spain, Viet Nam, Romania and 4 other countries.
Open AdExchange is leading in Denmark, United States, United Kingdom, Sweden and one other country.