Lagardère Advertising is the international advertising sales house for Lagardère Active, the media branch of the Lagardere Group, covering Press, Internet, TV, Radio, Mobile and iPad applications across 45 countries.
Ad Decisive is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Ad Decisive has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Computer & Electronics and 18 other categories.
Optimatic is leading in Games, Business & Industry, Online, Marketing & Advertising and 9 other categories.
Optimatic is leading in most countries, including United States, Canada, Germany, Israel and 11 other countries.
Ad Decisive is leading in France, United Kingdom, Ukraine, Brazil and 10 other countries.