Lagardère Advertising is the international advertising sales house for Lagardère Active, the media branch of the Lagardere Group, covering Press, Internet, TV, Radio, Mobile and iPad applications across 45 countries.
Ad Decisive is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Ad Decisive has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, TV & Video and 17 other categories.
Optimatic is leading in Business & Industry, Games, Online, Health and 13 other categories.
Optimatic is leading in most countries, including United States, Israel, United Kingdom, Netherlands and 11 other countries.
Ad Decisive is leading in France, Brazil, Russia, Canada and 9 other countries.