Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Decisive is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Ad Decisive has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, TV & Video and 29 other categories.

2 Optimatic is leading in Games, Business & Industry, Online, Video Games and 20 other categories.


1 Optimatic is leading in most countries, including United States, Algeria, Canada, Peru and 27 other countries.

2 Ad Decisive is leading in France, Brazil, Belgium, Russia and 10 other countries.