Lagardère Advertising is the international advertising sales house for Lagardère Active, the media branch of the Lagardere Group, covering Press, Internet, TV, Radio, Mobile and iPad applications across 45 countries.
Ad Decisive is leading in Top 10K Sites and Top 100K Sites.
Optimatic has better usage coverage in more websites categories. Including Games, Business & Industry, Online, Marketing & Advertising and 25 other categories.
Ad Decisive is leading in Arts & Entertainment, People & Society, News & Media, TV & Video and 24 other categories.
Optimatic is leading in most countries, including United States, Israel, Algeria, United Kingdom and 21 other countries.
Ad Decisive is leading in France, Russia, Brazil, Japan and 11 other countries.