Lagardère Advertising is the international advertising sales house for Lagardère Active, the media branch of the Lagardere Group, covering Press, Internet, TV, Radio, Mobile and iPad applications across 45 countries.
Ad Decisive is leading in Top 10K Sites and Top 100K Sites.
Optimatic has better usage coverage in more websites categories. Including Games, Business & Industry, Internet & Telecom, Marketing & Advertising and 28 other categories.
Ad Decisive is leading in Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 26 other categories.
Optimatic is leading in most countries, including United States, Israel, Venezuela, Algeria and 22 other countries.
Ad Decisive is leading in France, Brazil, Greece, Russia and 10 other countries.