Market Share by Top Websites

1 Refined Labs is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Decisive is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 Refined Labs has better usage coverage in more websites categories. Including People & Society, Business & Industry, Autos & Vehicles, Travel and 26 other categories.

2 Ad Decisive is leading in Arts & Entertainment, News & Media, TV & Video, Music & Audio and 22 other categories.

Geography

1 Refined Labs is leading in most countries, including Germany, Austria, Sweden, Denmark and 20 other countries.

2 Ad Decisive is leading in France, United States, Canada, Brazil and 13 other countries.