Market Share by Top Websites

1 Refined Labs is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Decisive is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 Refined Labs has better usage coverage in more websites categories. Including People & Society, Autos & Vehicles, Arts & Entertainment, Business & Industry and 36 other categories.

2 Ad Decisive is leading in TV & Video, Music & Audio, Magazines & E-Zines, Accommodation & Hotels and 9 other categories.

Geography

1 Refined Labs is leading in most countries, including Germany, Austria, Denmark, United Kingdom and 26 other countries.

2 Ad Decisive is leading in France, Martinique, Morocco, Reunion and one other country.