Lagardère Advertising is the international advertising sales house for Lagardère Active, the media branch of the Lagardere Group, covering Press, Internet, TV, Radio, Mobile and iPad applications across 45 countries.
In terms of market share, Ad Decisive is clearly lagging behind, losing to Undertone Networks in all segments.
Undertone Networks has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 77 other categories.
Ad Decisive is leading in Magazines & E-Zines, Chats & Forums, Movies, Books & Literature and 3 other categories.
Undertone Networks is leading in most countries, including United States, United Kingdom, Brazil, Canada and 24 other countries.
Ad Decisive is leading in France, Hong Kong, Martinique, Reunion and 2 other countries.