Lagardère Advertising is the international advertising sales house for Lagardère Active, the media branch of the Lagardere Group, covering Press, Internet, TV, Radio, Mobile and iPad applications across 45 countries.
In terms of market share, Ad Decisive is clearly lagging behind, losing to Ybrant Media in all segments.
Ybrant Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Software and 53 other categories.
Ad Decisive is leading in Magazines & E-Zines, Health, Accommodation & Hotels, Home & Garden and 8 other categories.
Ybrant Media is leading in most countries, including Ukraine, United States, Israel, Brazil and 39 other countries.
Ad Decisive is leading in France, Viet Nam, Reunion and Martinique.