Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Dynamo is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Shopping, Email, Travel and 112 other categories.

2 Ad Dynamo is leading in Arts & Entertainment, News & Media, People & Society, Music & Audio and 70 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Brazil and 79 other countries.

2 Ad Dynamo is leading in Nigeria, South Africa, Indonesia, Zambia and 23 other countries.