Market Share by Top Websites

1 Exponential is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Dynamo is clearly lagging behind, losing to Exponential in all segments.

Websites Categories

1 Ad Dynamo has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Music & Audio and 97 other categories.

2 Exponential is leading in Games, Autos & Vehicles, Education, Online and 65 other categories.


1 Exponential is leading in most countries, including United States, India, United Kingdom, Canada and 95 other countries.

2 Ad Dynamo is leading in Nigeria, Kenya, Sri Lanka, Zimbabwe and 10 other countries.