Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Dynamo is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 Ad Dynamo has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 53 other categories.

2 GroupM Server is leading in Autos & Vehicles, Games, Makes & Models, Video Games and 17 other categories.

Geography

1 Ad Dynamo is leading in most countries, including Nigeria, United States, India, South Africa and 56 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Italy and 14 other countries.