Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Dynamo is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Food & Drink and 129 other categories.

2 Ad Dynamo is leading in People & Society, Adult, Celebrities & Entertainment News, Mobile Developers and 6 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, Italy, Germany, India and 69 other countries.

2 Ad Dynamo is leading in Nigeria, South Africa, Netherlands, Egypt and 22 other countries.