Market Share by Top Websites

1 Luminate is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Dynamo is clearly lagging behind, losing to Luminate in all segments.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 203 other categories.

2 Ad Dynamo is leading in News & Media, Celebrities & Entertainment News, Technology News, Jobs & Employment and 12 other categories.


1 Luminate is leading in most countries, including United States, India, Canada, Germany and 127 other countries.

2 Ad Dynamo is leading in Nigeria, Togo, Cuba, Lao and one other country.