Market Share by Top Websites

1 Mediaplex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Dynamo is clearly lagging behind, losing to Mediaplex in all segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including People & Society, Business & Industry, Shopping, Computer & Electronics and 181 other categories.

2 Ad Dynamo is leading in Arts & Entertainment, News & Media, Music & Audio, Celebrities & Entertainment News and 27 other categories.

Geography

1 Mediaplex is leading in most countries, including United States, United Kingdom, France, Germany and 119 other countries.

2 Ad Dynamo is leading in Nigeria, Kenya, Uganda, Cameroon and 9 other countries.