Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Dynamo is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Lifestyle, Health, Sports, E-commerce & Shopping and 17 other categories.

2 Ad Dynamo is leading in Finance and Reference Materials.


1 Mercent is leading in most countries, including United States, India, Pakistan, Indonesia and 38 other countries.

2 Ad Dynamo is leading in South Africa, Nigeria, Argentina, Chile and 6 other countries.