Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Dynamo is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Internet & Telecom, Shopping and 164 other categories.

2 Ad Dynamo is leading in Arts & Entertainment, News & Media, People & Society, Music & Audio and 36 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Germany, United Kingdom and 161 other countries.

2 Ad Dynamo is leading in Nigeria, Zambia, Ghana, Sudan and one other country.