Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Spirit is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 110 other categories.

2 Ad Spirit is leading in Soccer, Marketing & Advertising, Games, Video Games and 33 other categories.


1 Demdex is leading in most countries, including United States, Canada, United Kingdom, Australia and 67 other countries.

2 Ad Spirit is leading in Germany, Austria, Colombia, Portugal and 3 other countries.