Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Ad Spirit is still behind Direct/ADVERT in all market share segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 144 other categories.

2 Ad Spirit is leading in Sports, Soccer, Cycling & Biking, Energy and 21 other categories.


1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 46 other countries.

2 Ad Spirit is leading in Germany, Austria, Spain, Switzerland and 10 other countries.