Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Spirit is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Ad Spirit has better usage coverage in more websites categories. Including Sports, Business & Industry, Arts & Entertainment, Soccer and 71 other categories.

2 DoubleClick AdExchange is leading in Travel, News & Media, Tourism, Accommodation & Hotels and 33 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Netherlands, Turkey and 35 other countries.

2 Ad Spirit is leading in Germany, Austria, Switzerland, Russia and 12 other countries.