Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Spirit is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Ad Spirit has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, People & Society and 77 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Career & Education and 34 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Netherlands, Turkey and 43 other countries.

2 Ad Spirit is leading in Germany, Poland, Austria, Switzerland and 18 other countries.