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DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, Ad Spirit is clearly lagging behind, losing to DoubleClick AdExchange in all segments.
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DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Science & Education, Food & Drink and 18 other categories.
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Ad Spirit is leading in Heavy Industry & Engineering and Business & Consumer Services.
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DoubleClick AdExchange is leading in most countries, including United States, France, India, Turkey and 80 other countries.
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Ad Spirit is leading in Germany, Austria, Slovenia, Tunisia and 7 other countries.