Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Ad Spirit is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 Ad Spirit has better usage coverage in more websites categories. Including Sports, Business & Industry, Arts & Entertainment, Soccer and 61 other categories.

2 DoubleClick AdExchange is leading in Travel, News & Media, Tourism, Accommodation & Hotels and 31 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Netherlands and 44 other countries.

2 Ad Spirit is leading in Germany, Austria, Switzerland, Bulgaria and 3 other countries.