Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Ad Spirit is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Ad Spirit has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, People & Society and 102 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Accommodation & Hotels, Newspapers and 5 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Canada and 22 other countries.

2 Ad Spirit is leading in Germany, Austria, Switzerland, Spain and 10 other countries.