Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Ad Spirit is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 Ad Spirit has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, People & Society and 87 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 19 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Spain and 27 other countries.

2 Ad Spirit is leading in Germany, Austria, Switzerland, Netherlands and 12 other countries.