Market Share by Top Websites

1 GroupM Server is leading in The Entire Web.

2 Ad Spirit is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Ad Spirit has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Soccer and 90 other categories.

2 GroupM Server is leading in People & Society, Autos & Vehicles, Food & Drink, Movies and 20 other categories.

Geography

1 GroupM Server is leading in most countries, including Germany, Denmark, United Kingdom, Spain and 35 other countries.

2 Ad Spirit is leading in Poland, Austria, Switzerland, Russia and 13 other countries.