Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites and The Entire Web.

2 Ad Spirit is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Ad Spirit has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Shopping and 95 other categories.

2 GroupM Server is leading in People & Society, Autos & Vehicles, Movies, Food & Drink and 21 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Denmark, Italy, Spain and 20 other countries.

2 Ad Spirit is leading in Germany, Austria, Switzerland, Russia and 15 other countries.