Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites and The Entire Web.

2 Ad Spirit is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Ad Spirit has better usage coverage in more websites categories. Including Business & Industry, Sports, Soccer, Shopping and 89 other categories.

2 GroupM Server is leading in Arts & Entertainment, People & Society, Autos & Vehicles, Movies and 22 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Denmark, United States, United Kingdom and 24 other countries.

2 Ad Spirit is leading in Germany, Austria, Switzerland, Turkey and 13 other countries.