Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Spirit is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 113 other categories.

2 Ad Spirit is leading in Sports, Soccer, Construction & Maintenance, Cycling & Biking and 25 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Netherlands, France, Sweden and 80 other countries.

2 Ad Spirit is leading in Germany, Austria, Bulgaria, Serbia and 2 other countries.