Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Spirit is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, News & Media and 88 other categories.

2 Ad Spirit is leading in Sports, Soccer, Tourism, Software and 30 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Italy, Sweden, Spain and 68 other countries.

2 Ad Spirit is leading in Germany, Austria, Bulgaria, Ukraine and 4 other countries.