Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Spirit is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 104 other categories.

2 Ad Spirit is leading in Sports, Web Hosting, Software, Cycling & Biking and 39 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, Norway and 61 other countries.

2 Ad Spirit is leading in Germany, Austria, Turkey, Hungary and 3 other countries.