Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Spirit is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Ad Spirit has better usage coverage in more websites categories. Including Business & Industry, Sports, People & Society, Soccer and 70 other categories.

2 Improve Digital is leading in Arts & Entertainment, News & Media, Shopping, Music & Audio and 55 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Poland and 46 other countries.

2 Ad Spirit is leading in Germany, Austria, Switzerland, Russia and 9 other countries.