Market Share by Top Websites

1 Kargo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Spirit is clearly lagging behind, losing to Kargo in all segments.

Websites Categories

1 Kargo has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 184 other categories.

2 Ad Spirit is leading in Energy, Industrial Goods & Services, Maps, Insurance and 9 other categories.

Geography

1 Kargo is leading in most countries, including France, United States, Mexico, Spain and 141 other countries.

2 Ad Spirit is leading in Germany, Poland, Austria, Ghana and 8 other countries.