Market Share by Top Websites

1 Kargo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Spirit is clearly lagging behind, losing to Kargo in all segments.

Websites Categories

1 Kargo has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 165 other categories.

2 Ad Spirit is leading in Energy, Industrial Goods & Services, Maps, Tennis and 15 other categories.


1 Kargo is leading in most countries, including France, United States, Spain, United Kingdom and 119 other countries.

2 Ad Spirit is leading in Germany, Austria and Kazakhstan.