Market Share by Top Websites

1 Ad Spirit is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Ad Spirit in all segments.

Websites Categories

1 Ad Spirit has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Shopping and 100 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Computer & Electronics and 14 other categories.


1 Ad Spirit is leading in most countries, including Germany, Austria, Switzerland, Spain and 23 other countries.

2 Kitara Media is leading in United States, Canada, India, Argentina and 12 other countries.