Market Share by Top Websites

1 Ad Spirit is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Ad Spirit in all segments.

Websites Categories

1 Ad Spirit has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, People & Society and 75 other categories.

2 Microsoft adCenter Conversion is leading in Shopping, Health, Computer & Electronics, Finance and 50 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 18 other countries.

2 Ad Spirit is leading in Germany, Austria, Spain, Switzerland and 14 other countries.