Market Share by Top Websites

1 Ad Spirit is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Ad Spirit in all segments.

Websites Categories

1 Ad Spirit has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, People & Society and 77 other categories.

2 Microsoft adCenter Conversion is leading in Shopping, Health, Computer & Electronics, Software and 50 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 18 other countries.

2 Microsoft adCenter Conversion is leading in United States, United Kingdom, France, Canada and 18 other countries.