Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Spirit is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Ad Spirit has better usage coverage in more websites categories. Including Business & Industry, Soccer, Shopping, Travel and 63 other categories.

2 Moat is leading in Sports, News & Media, Football, People & Society and 38 other categories.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Canada, Brazil and 30 other countries.

2 Ad Spirit is leading in Germany, Austria, Switzerland, Spain and 10 other countries.