Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Spirit is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Ad Spirit has better usage coverage in more websites categories. Including Business & Industry, Sports, Shopping, Soccer and 69 other categories.

2 Moat is leading in Arts & Entertainment, News & Media, People & Society, Food & Drink and 48 other categories.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Canada, Japan and 43 other countries.

2 Ad Spirit is leading in Germany, Austria, Switzerland, Bulgaria and 4 other countries.