Market Share by Top Websites

1 Ad Spirit is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Ad Spirit in all segments.

Websites Categories

1 Ad Spirit has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, People & Society and 111 other categories.

2 Open AdExchange is leading in Newspapers, Law & Government, Computer Hardware, Office Products and 2 other categories.

Geography

1 Ad Spirit is leading in most countries, including Germany, Austria, Switzerland, United States and 26 other countries.

2 Open AdExchange is leading in Denmark, United Arab Emirates, Sweden, Romania and one other country.