Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites and Top 1M Sites.

2 In terms of market share, Ad Spirit is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, News & Media and 62 other categories.

2 Ad Spirit is leading in Sports, People & Society, Soccer, Internet & Telecom and 61 other categories.


1 Platform161 is leading in most countries, including Netherlands, Sweden, Turkey, Spain and 26 other countries.

2 Ad Spirit is leading in Germany, Austria, Switzerland, Poland and 11 other countries.