Market Share by Top Websites

1 Platform161 is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Spirit is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 72 other categories.

2 Ad Spirit is leading in Sports, Soccer, Health, Games and 57 other categories.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, Spain, Turkey and 28 other countries.

2 Ad Spirit is leading in Germany, Austria, France, Switzerland and 6 other countries.