Market Share by Top Websites

1 Plista is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Spirit is clearly lagging behind, losing to Plista in all segments.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Shopping and 62 other categories.

2 Ad Spirit is leading in Sports, Business & Industry, Soccer, Travel and 47 other categories.


1 Plista is leading in most countries, including Poland, Netherlands, Australia, China and 54 other countries.

2 Ad Spirit is leading in Germany, Austria, Bulgaria, Japan and 5 other countries.