Market Share by Top Websites

1 Plista is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Spirit is clearly lagging behind, losing to Plista in all segments.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Music & Audio and 86 other categories.

2 Ad Spirit is leading in Business & Industry, Sports, Soccer, Travel and 52 other categories.


1 Plista is leading in most countries, including Germany, Poland, Netherlands, China and 43 other countries.

2 Ad Spirit is leading in Portugal, Guatemala, Indonesia, Korea Republic and 3 other countries.