Market Share by Top Websites

1 Ad Spirit is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Total Media is clearly lagging behind, losing to Ad Spirit in all segments.

Websites Categories

1 Ad Spirit has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Shopping and 101 other categories.

2 Total Media is leading in People & Society, Religion & Spirituality, Gay, Lesbian, & Bisexual, Business Services and 8 other categories.


1 Ad Spirit is leading in most countries, including Germany, Austria, Switzerland, Spain and 22 other countries.

2 Total Media is leading in Israel, United States, Venezuela, Ukraine and 2 other countries.